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Werewolf Raspberry

Creative Direction, dye process lead

With
Zach Quella, print production lead

 

Over the past ten years, Werewolf Raspberry has steadily grown its audience and evolved in creative processes. What started as a series of print zines, shared among design colleagues, gradually transitioned into a vibrant digital presence. This growing audience led to requests for show posters and logos, marking the beginning of an exciting creative journey. By 2020, Werewolf Raspberry had become a familiar name at concert parking lots and maker fairs across the Northwest.
The year 2021 brought significant collaborations that showcased the brand’s versatility and creativity. Partnering with Free People, Werewolf Raspberry produced over 1,600 hand-dyed pieces for their spring and fall collections. Later that year, the legendary band Phish enlisted the brand to design for their fall US tour. These experiences extended beyond design, allowing the brand to build a robust email list, develop a comprehensive e-commerce site on Shopify, and establish a strong creative direction focused on trends and innovative workflows.

 

FREE PEOPLE, 2021

Art direction & design, garment dye, screen printing, and wholesale fulfillment for Free People. Spring & Summer 2021

 

RENEGADE CRAFT FAIR

Set Design, Booth Hanger 30 — Seattle, Washington

 

FOR PHISH, 2021

I was commissioned for Design + Illustration for their FALL 2021 tour stop in Pheonix, AZ

TYPEFACE DESIGN

I created a brand typeface inspired by collagé letrasets that then could be coded on the Werewolf Raspberry web shop.

 

SILKSCREEN DESIGNS

MOTION DESIGN

Video and Motion Design for Social Media and Email

 

SKETCHBOOK