Season Pizza video spot. Motion Designer, Spring 2019.

SITUATION/TASK

Visual Designer at MOD Pizza collaborating with Marketing leads and In-house Creative Studio team. Established metrics provided us a clear picture of our best performing content and insights into our target audience. Focus was on promoting Seasonal pizzas and growing conversion within the Rewards App while growing the visual brand language under the Creative Director.

ACTION

Designed for campaigns that utilized creative assets across email sends, on-site, and paid social advertising. Prepared and presented campaign decks to the Marketing team for review of digital creative. Collaborated with the Director of Social Media to create seamless carousels, motion/GIF, and creative focused on trending social themes + #hashtags.

RESULT

During my time with MOD sales grew 24%. The Rewards App was highly successful in reaching 1 million people and digital sales increased 135%. The engagement and follows grew across social media channels by the thousands. The Creative Studio supported the opening of 45 new stores of which I contributed interior artwork to for both wall and on-screen.