Sur La Table needed to stand out in a crowded cookware market and connect with core customers during its major Lime Day Deal, highlighting culinary expertise, exclusivity, and value. We collaborated daily with leadership to shape an editorial-style email campaign using modular layouts and strong lifestyle photography. Frequent sends—up to twice daily—allowed for quick product updates and agile execution. The refreshed approach boosted conversions and year-over-year sales, reinforcing Sur La Table’s role as a trusted culinary resource.
