SUMMER 2024 AD CAMPAIGN

GOOGLE PERFORMANCE MAX AND META ASC+

collaborated with an in-house video editor to create compelling video spots for Tommy Bahama’s Summer '24 campaign. Leveraging Google Performance Max and Meta Advantage+ Shopping Campaigns, we ensured personalized delivery across YouTube, Facebook, and Instagram. Our intelligent machine learning algorithms made every viewing experience unique, engaging both new and loyal customers. with Video Editor: James Cheng

BRAND MONOGRAM, SUMMER 2023

Selected logo mark designed to transcend the core brand into a modern golf market. The monogram mark seamlessly blends with Tommy Bahama’s IslandZone® Performance Summer 23 Collection.

EMAIL MOTION

Utilizing both Photoshop and After Effects, the file size of video GIFs within email sends was optimized. Workflows were streamlined, and team guidelines were established to ensure that the GIFs maintained image quality. Additionally, frame-by-frame animation within the Photoshop timeline using a ‘save for web’ approach was also leveraged.

EMAIL TEARS, weekly 2023