Blue Nile — TOM EIBLING

SITUATION/TASK

Visual designer on the Black Friday + Holiday email, on-site, and paid social campaigns. Worked closely with the art director and writers to create design systems that could be used to build wireframe emails in Q1, with the aim of speeding up the workflow and maximizing the creative assets.

ACTION

The Black Friday + Holiday campaigns was an opportunity to develop and test the Sketch asset library and experience how it would be most effective for the creative studio’s workflow. Using Global Colors and Symbols within the library ensured the assets could be edited and replaced with future creative tailored to individual campaigns and their design systems.

RESULT

Testing within the campaigns could be utilized to establish data from our customers. Dynamic integration such as selecting products specific to a customer’s shopping habits or personalized email copy could be better utilized by the Dev team. The library cut email production times in half and allowed the creative team to focus on creative and efficient production while ensuring alignment with quantifiable goals across the company.