TOM EIBLING
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Tommy Bahama

Monthly Site Publish 2024

We leveraged Figma to design intricate components and incorporated GIF, MP4, and HTML5 animations based on seasonal style guides, creating a dynamic and visually appealing online experience. My dedication to optimizing cross-platform capabilities and ensuring efficient rendering resulted in smooth, high-performance animations across all devices. Live at TommyBahama.com

Figma, Photoshop,After Effects, Adobe Animate, HTML5 / with Creative Director: Rachel Doyon Designers: Laura Gehring, Cris DiNoto, Chelsea Phillips, Angelo Buelva,

 

Google Performance Max Campaign, Summer 2024

Collaborated with an in-house video editor to create compelling video spots for Tommy Bahama’s Summer '24 campaign. Leveraging Google Performance Max and Meta Advantage+ Shopping Campaigns, we ensured personalized delivery across YouTube, Facebook, and Instagram. Our intelligent machine learning algorithms made every viewing experience unique, engaging both new and loyal customers.

Skillset: Photoshop, After Effects, Adobe Animate, HTML5 / with Video Editor: James Cheng, Writer: Robert Scarpinito

 

Meta Advantage+ Shopping Campaign, Spring 2024

Designed impactful video spots using Photoshop and After Effects, spotlighting various categories like Swim, Women’s, Men’s, and Big & Tall to new and existing customers. By leveraging Meta Advantage+ Shopping Campaigns, we optimized for key performance indicators including increased engagement, customer acquisition, and sales conversions on Instagram and Facebook. Our strategic approach, driven by intelligent machine learning algorithms, ensured personalized ad delivery tailored to both new and loyal customers. The women’s category alone garnered 774K impressions, resulting in over $1.2M in sales with a remarkable return on ad spend of $98.14, showcasing the power of targeted and personalized ad delivery.

Skillset: Photoshop, After Effects / with Video Editor: James Cheng and Writer: Krista Quinby

 

Brand Monogram, Summer 2023

Selected logo mark designed to transcend the core brand into a modern golf market. The monogram mark seamlessly blends with Tommy Bahama’s IslandZone Performance Summer 23 Collection.

Illustrator, Photoshop, After Effects / Concept & Design:Tom Eibling

 

Email Motion Assets

Utilizing both Photoshop and After Effects, the file size of video GIFs within email sends was optimized. Workflows were streamlined, and team guidelines were established to ensure that the GIFs maintained image quality. Additionally, frame-by-frame animation within the Photoshop timeline using a ‘save for web’ approach was also leveraged.

Photoshop, Illustrator, After Effects / Concept & Design:Tom Eibling

 
 

Email Tears 2023

Increased email click-through rate by 11% year-over-year through strategic design enhancements and targeted creative optimization.

Photoshop, Figma, After Effects / Concept & Design:Tom Eibling