Collaborated with an art director and copywriter to redesign a series of Credit Karma landing pages that guided users from checking their credit score to exploring personalized recommendations. Enhanced the existing art direction by developing new illustrations and collage-style visuals that extended the brand’s visual language. Updated page layouts in Figma to improve usability, strengthen typographic hierarchy, and create a more intuitive flow across Good, Okay, and Poor credit score experiences. Contributed custom type treatments and approachable artwork that made key entry points, such as credit education resources and offer comparisons, more visually engaging and easier to navigate.

Credit Karma

Art Director: Fay Chang

Design/motion: Tom Eibling

Copywriter: Tim Shay

Art Director: Fay Chang

Design/motion: Tom Eibling

Copywriter: Tim Shay

Art Director: Fay Chang

Design/motion: Tom Eibling

Copywriter: Tim Shay

Collaborated with an art director and copywriter to redesign a series of Credit Karma landing pages that guided users from checking their credit score to exploring personalized recommendations. Enhanced the existing art direction by developing new illustrations and collage-style visuals that extended the brand’s visual language. Updated page layouts in Figma to improve usability, strengthen typographic hierarchy, and create a more intuitive flow across Good, Okay, and Poor credit score experiences. Contributed custom type treatments and approachable artwork that made key entry points, such as credit education resources and offer comparisons, more visually engaging and easier to navigate.

Credit Karma
Landing Page
Landing Page
Landing Page
Excellent SCORE Page
Good SCORE Page
FAIR SCORE Page
Excellent SCORE Page
Good Score Page
Fair Score Page
Excellent SCORE Page
Good Score PAGE
Fair Score PAGE

Designed for
clarity and
emotional comfort

Designed for clarity and emotional comfort

↑ Engagement, ↓ Bounce Rate

Invent
& Simplify

Used editorial storytelling and visual structure

↓ Friction, ↑ Trust

Deliver
Results

Built a high-performing, reusable design system

Set a new internal
creative benchmark

Designed for
clarity and
emotional comfort

Designed for clarity and emotional comfort

↑ Engagement, ↓ Bounce Rate

Invent
& Simplify

Used editorial storytelling and visual structure

↓ Friction, ↑ Trust

Deliver
Results

Built a high-performing, reusable design system

Set a new internal
creative benchmark