Collaborated with an art director and copywriter to redesign a series of Credit Karma landing pages that guided users from checking their credit score to exploring personalized recommendations. Enhanced the existing art direction by developing new illustrations and collage-style visuals that extended the brand’s visual language. Updated page layouts in Figma to improve usability, strengthen typographic hierarchy, and create a more intuitive flow across Good, Okay, and Poor credit score experiences. Contributed custom type treatments and approachable artwork that made key entry points, such as credit education resources and offer comparisons, more visually engaging and easier to navigate.
Credit Karma
Art Director: Fay Chang
Design/motion: Tom Eibling
Copywriter: Tim Shay
Art Director: Fay Chang
Design/motion: Tom Eibling
Copywriter: Tim Shay
Art Director: Fay Chang
Design/motion: Tom Eibling
Copywriter: Tim Shay
Collaborated with an art director and copywriter to redesign a series of Credit Karma landing pages that guided users from checking their credit score to exploring personalized recommendations. Enhanced the existing art direction by developing new illustrations and collage-style visuals that extended the brand’s visual language. Updated page layouts in Figma to improve usability, strengthen typographic hierarchy, and create a more intuitive flow across Good, Okay, and Poor credit score experiences. Contributed custom type treatments and approachable artwork that made key entry points, such as credit education resources and offer comparisons, more visually engaging and easier to navigate.
Credit Karma
Landing Page
Landing Page


Landing Page





Excellent SCORE Page

Good SCORE Page

FAIR SCORE Page
Excellent SCORE Page


Good Score Page


Fair Score Page


Excellent SCORE Page


Good Score PAGE


Fair Score PAGE


Designed for
clarity and
emotional comfort
Designed for clarity and emotional comfort
↑ Engagement, ↓ Bounce Rate
Invent
& Simplify
Used editorial storytelling and visual structure
↓ Friction, ↑ Trust
Deliver
Results
Built a high-performing, reusable design system
Set a new internal
creative benchmark
Designed for
clarity and
emotional comfort
Designed for clarity and emotional comfort
↑ Engagement, ↓ Bounce Rate
Invent
& Simplify
Used editorial storytelling and visual structure
↓ Friction, ↑ Trust
Deliver
Results
Built a high-performing, reusable design system
Set a new internal
creative benchmark